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Skydiving in Sicily & More

Skydiving in Sicily & More

This time it would be different. https://youtu.be/ZaieIkjDj5c I’ve been to Sicily just a year ago actually. But now I have an incredible taste for adventure compared to last...

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My stupid sales letter won’t sell

My stupid sales letter won’t sell

All right, so you’ve finally got a sales letter done, whether you wrote it or you got a copywriter to do it for you. But there’s just one problem - it’s not selling. People come...

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Why your sales copy isn’t selling

Why your sales copy isn’t selling

Okay, so your sales copy is ready. You’ve successfully launched it. You’ve started driving traffic to it. But there’s just one problem. It isn’t working. It’s not converting....

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Selling with email made easy

Selling with email made easy

There’s a quite famous saying out there that says, “The money’s in the list.” And while that’s absolutely true. I’ll go a step further by saying the money’s in the list that you...

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Sales Letter vs VSL

Sales Letter vs VSL

So, let’s settle this once and for all. Which is the better option to go for: a sales letter or a VSL? Okay here it goes… There is no winner. And the reason is because there are...

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Sell more by using power words

Sell more by using power words

One of the ways you can sell more is through the use of power words. These are words that create an emotional reaction when they’re read. They get you to take notice of them. If...

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How to get people to open your emails

How to get people to open your emails

Although open rates aren’t really as meaningful as sales figures. Fact of the matter is, if you can’t get those emails opened - you’re not going to generate sales. So, in this...

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What people really want

What people really want

If you want your sales messages to convert into a bunch of cash. Then you really have to dig deep down and find out exactly what your market wants. Sure, you may think you know....

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Writing copywriting leads that sell

Writing copywriting leads that sell

After the headline, the following most important section of your sales copy when it comes to the success of your sales message is the opening. Some people also refer to the...

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Why your sales letter may suck

Why your sales letter may suck

So, over the years looking at, reading, studying, breaking down, writing and getting sales copies tested. I’ve seen a lot of what works and what doesn’t. The simple reality is...

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Copywriting: short vs long sentences

Copywriting: short vs long sentences

Okay, one of the most common questions I get from people. Should you go for short or long sentences with your copy? I aim to keep all sentences that I write within one breath....

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Crafting Headlines That Sell

Crafting Headlines That Sell

The headline is arguably the most important part of your entire sales letter. Because if your headline is weak and doesn’t get people to stick around. None of the other sections...

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Quick tip to sell more online

Quick tip to sell more online

There is one key thing to look at with your copy that can really help you sell way more if you get it right. This is something I repeatedly see people do wrong with their copy...

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Words that hurt your sales

Words that hurt your sales

In copywriting, there exist some words which you can minimize or potentially, even do without. And when you kick these words to the curb? You’ll actually find your copy running...

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The likeability factor

The likeability factor

So, let’s just say you’ve written a sales letter for whatever it is you’re selling. And you now find yourself scratching your head trying to figure out why on earth it didn’t...

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