Blog
Skydiving in Sicily & More
This time it would be different. https://youtu.be/ZaieIkjDj5c I’ve been to Sicily just a year ago actually. But now I have an incredible taste for adventure compared to last...
Powerful Mental Triggers To Increase Conversions
When it comes to your broad range of marketing efforts. There are a number of mental triggers you can pull to increase your overall conversion rate. Here are the mental triggers...
Help! My sales letter is not converting…
Today, I’ll go over 4 questions you can go through which will help you determine how you can maximize conversations with your sales copy. Great, so ask yourself these questions:...
My stupid sales letter won’t sell
All right, so you’ve finally got a sales letter done, whether you wrote it or you got a copywriter to do it for you. But there’s just one problem - it’s not selling. People come...
A secret to high-conversion headlines that sell like crazy
Here’s a quick trick you can implement to boost your headline’s effectiveness. Open up Google and find out what question your market is actually looking to get answered. Find out...
The vital ingredients of a winning sales copy
I've written sales copy for a whole range of brands online. One did $50K in 1 week and many others have hit the $30K mark within 48 hours. So what makes these bad boys bring home...
Three questions you must answer to increase conversions
When you are advertising your product. The questions I’ll be going into in this video are an absolute must for you to answer. IF what you want through your ads is more sales. So,...
Why your sales copy isn’t selling
Okay, so your sales copy is ready. You’ve successfully launched it. You’ve started driving traffic to it. But there’s just one problem. It isn’t working. It’s not converting....
How to protect yourself from copywriters
Recently, I’ve been on a call with a prospect who I could tell was somewhat hesitant overall. And I had a pretty good feeling the reason for that was because he had worked with...
Selling with email made easy
There’s a quite famous saying out there that says, “The money’s in the list.” And while that’s absolutely true. I’ll go a step further by saying the money’s in the list that you...
Sales Letter vs VSL
So, let’s settle this once and for all. Which is the better option to go for: a sales letter or a VSL? Okay here it goes… There is no winner. And the reason is because there are...
Sell more by using power words
One of the ways you can sell more is through the use of power words. These are words that create an emotional reaction when they’re read. They get you to take notice of them. If...
How to get people to open your emails
Although open rates aren’t really as meaningful as sales figures. Fact of the matter is, if you can’t get those emails opened - you’re not going to generate sales. So, in this...
What people really want
If you want your sales messages to convert into a bunch of cash. Then you really have to dig deep down and find out exactly what your market wants. Sure, you may think you know....
Writing copywriting leads that sell
After the headline, the following most important section of your sales copy when it comes to the success of your sales message is the opening. Some people also refer to the...
Is a lack of conversions always the copywriter’s fault?
It’s generally easy to blame low conversions on your copywriter. And when you consider the amount of poor copywriting out there right now, perhaps this blame may be warranted at...
Why your sales letter may suck
So, over the years looking at, reading, studying, breaking down, writing and getting sales copies tested. I’ve seen a lot of what works and what doesn’t. The simple reality is...
Copywriting: short vs long sentences
Okay, one of the most common questions I get from people. Should you go for short or long sentences with your copy? I aim to keep all sentences that I write within one breath....
Make more sales by really connecting with your customer
Before you even sit down to write your sales copy. You need to have done the research that gives you the direction to head towards when writing your copy. And one of the key...
Crafting Headlines That Sell
The headline is arguably the most important part of your entire sales letter. Because if your headline is weak and doesn’t get people to stick around. None of the other sections...
How to make your sales copy believable
Most people are skeptical about everything nowadays. And you can’t really blame them. With so many scam artists hovering around online. You see, many people have been lied to and...
Two Easy Steps To Increase Conversions
Several people come to me with poorly performing sales letters that are struggling to generate even decent conversion rates. Even if they may be sending traffic to the same offer...
Sales Copy Secrets That Generate A Lot Of Money
I love writing sales copy for the people I work with. They have some great ideas for new products and solutions that make a massive difference to peoples’ lives. So, I get a kick...
Three easy tips to increase conversions
I’m going to go over three quick, simple tips which you can implement right away to increase your sales… 1 - Create a meaningful connection right for the start of the sales...
Increase sales by being less than perfect
I'm sure you've heard of the expression… "too good to be true". Right? Well, this applies to sales copy as well. If you’re trying to spin whatever you have as the perfect,...
Quick tip to sell more online
There is one key thing to look at with your copy that can really help you sell way more if you get it right. This is something I repeatedly see people do wrong with their copy...
Words that hurt your sales
In copywriting, there exist some words which you can minimize or potentially, even do without. And when you kick these words to the curb? You’ll actually find your copy running...
A copywriter should create demand for your copy?
All right, first off. There are so many myths flying around out there about sales copy these days... But here’s perhaps the biggest myth of all... A copy guy will create demand...
The likeability factor
So, let’s just say you’ve written a sales letter for whatever it is you’re selling. And you now find yourself scratching your head trying to figure out why on earth it didn’t...