In copywriting, there exist some words which you can minimize or potentially, even do without.
And when you kick these words to the curb?
You’ll actually find your copy running way smoother and fast.
And… way smoother and faster means more sales.
Who doesn’t want that, right?
Alright that sounds cool but what are these words?
I’ll give you three to get you started:
First word is “that”.
Second word is “the”.
Third word is “than”.
Now, will you be able to completely do without these words?
Of course not.
But you’ll find there are so many instances where you’re able to do without those words and you can easily cut down on them throughout your copy.
Go try it out and see how your copy reads afterwards.
You’ll be surprised at how much more easy going it all sounds and how much more powerful it becomes.