Okay, so your sales copy is ready.
You’ve successfully launched it.
You’ve started driving traffic to it.
But there’s just one problem.
It isn’t working.
It’s not converting. It’s not selling.
What do you do?
Why aren’t people buying from you?
As a direct response copywriter, most of my customers are facing this kind of challenge when I meet them.
So, I know how frustrating it can be because it can even make you go broke.
And we don’t want that.
Now, let’s go right ahead and dive into some critical components that can really help to turn things around so you can start getting those sales.
1) Is the desire to buy really there?
This is a vital aspect to talk about first.
Even if you had the best sales copy person in the world write for you.
But you are trying to sell something in a market where you have is not wanted.
Then no amount of persuasion is going to change that.
So, you need to make absolutely sure there is a real need for what you’re selling.
Don’t end up putting a bunch of work into something that nobody’s interested in buying.
You want to target markets where people have a pressing problem and they’re hungry for a solution.
This is why weight loss products and supplements sell extremely well, for example.
And what about hair loss products, to give you another example.
2) Are you telling them why you are doing this?
People want to know why you are selling product X.
Is it only to make money?
It better not be just that.
They want to know the real reason behind you’re selling your product.
Or at least, the why they’d like to hear.
This is part of the sales process that gets behind the product and looks at your motive as to why you are doing all of this.
Communicate this to your prospect early.
What is your motive for selling other than to make money?
Are you pissed that most people lack financial literacy and you want to be their beacon of light?
Do you have a passion for helping people lose weight because you’ve been through it yourself?
And so through helping someone else you feel as if you’re helping a past version of yourself and that inspires you?
Make sure you put that out there.
3) Are you connecting well?
If you want to make a lot of money, connecting with your customer right off the bat will prove to be critical.
Here’s the ideal way to do this:
Find out exactly what the conversation going on in your customer’s mind is.
When you have that knowledge, you’re able to instantly capture their attention with your sales letter.
Your message gets them to stop right away.
Why?
Because you’re literally stepping in the conversation they’re already having in their own mind.
So, they automatically pay attention to what you’re saying.
Because if you craft your copy in a way that connects just like I’m explaining, you’ll essentially be triggering their subconscious mind.
And that gets their attention.
Ask yourself, what does your customer want?
What are they looking for?
What matters most to them right now?
What problems and fears are they experiencing at the moment?
Address these points in your copy and that will make people feel understood.
Did you know people buy when they feel understood?
When they feel you really care about them?
Try to achieve this effect in your copy as well.
Get them saying “yes” to you.
Get them nodding their heads all the way to the buy button.
4) Are you pulling them though your copy?
The goal of each sentence in your sales copy is simply to get the reader to read the next sentence.
You want to be aware of this with your sales copy.
Each sentence should encourage the reader to read the next one and move through your copy.
One way to achieve this is by promising something that will be revealed later on in the copy, also called a bribe.
An example of a bribe would be saying,
“This stock picking system has been proven to return 31 winners out of every 32 selections, resulting in a 200% ROI.
Another way you can achieve this effect of pulling them through your copy is by utilizing the power of curiosity.
Both work extremely well.
All right, that is it for today.
If you’d like my help with crafting high-converting sales copy, feel free to contact me and let me know.