Several people come to me with poorly performing sales letters that are struggling to generate even decent conversion rates.
Even if they may be sending traffic to the same offer repeatedly, only to watch the traffic numbers go up but the dollar bills stay flat.
And that’s exactly where a direct response copywriter like myself comes in.
I can practically spot dozens of things that could be wrong with a sales letter at the snap of a finger.
But today I want to give you some of the things I focus on the most to help boost conversions for a sales letter.
1) Message to the market
Many people tend to get too caught up with fancy sales copy tricks and tactics.
Yet, they then overlook the very people they’re targeting the message towards.
Telling your market what they need to hear is absolutely critical to your success.
You want to find out exactly what they’re so hungry to hear.
What message do they want to receive?
What manner do they want to be spoken to?
When you get this right, the sales copy will flow a lot easier.
2) Your offer
One of the things you want to keep in mind is that several people simply scroll down a sales letter.
And what they’re doing is they’re looking for the offer.
Now, how strong is your offer?
How much value are you providing?
What about risk – how much risk are you reversing?
Here’s what I personally recommend:
A lifetime guarantee.
Now when I suggest this, many times people feel drawn back.
Well, what about a double your money back guarantee?
This is the type of thing that so effortlessly sets you apart from the competition.
If you have a fantastic product. What do you have to fear?