There’s a quite famous saying out there that says, “The money’s in the list.”
And while that’s absolutely true.
I’ll go a step further by saying the money’s in the list that you have a great relationship with and that trusts you.
That’s where the serious cash is.
So, it’s not just about having the largest list possible – it’s about how many people in that list like and trust you.
Which begs the question…
How do you go about building this relationship where people on your list like and trust you?
Which inevitably leads to you making more money, more effortlessly?
All right, I’ll give you 3 ways you can go about this.
1) Educate them
People need the tools that will get them from A to Z.
And they’re looking to you to help them do just that.
Share the techniques and tools they are going to need to make success happen for them.
If they can see progress in achieving their goal thanks to your help.
They will thank you for it and will always be open to anything you put forward.
Whether that is free advice or value, or even if it’s a paid product.
Because you’ve already proven to them you know what you’re talking about, as they implemented what you said and go results.
So, that’s the first way to go about building this meaningful relationship – educate your list.
Now let’s talk about the second way…
2) Empower them
Let’s face it.
In their endeavor to get from A to Z, your subscribers will face obstacles.
Life always makes sure to throw hurdles, seemingly at each turn.
So, people look up to leaders that empower them to achieve their goals.
That give them the belief that they can surmount these obstacles and that they can make it.
That they can get to where they want to go.
That they can become who they want to become.
Choose to be that leader that people look up to.
Remember, you cannot be just like everyone else in the crowd if you want to get attention and make money.
You do this by empowering people.
A simple example: when the stock market is in tatters, with stocks plummeting all around you.
98% of people are afraid.
You be one of those 2% of people who has the courage to see the opportunity in the carnage and can look out 5-10 years in the future.
You be one of the few that empowers and encourages your followers that this is indeed, an opportunity of a lifetime.
To buy quality assets on the cheap with a long-term outlook.
You see, they need to believe it’s possible.
Sometimes, talking about your story and how you succeeded can help people a lot too.
Point out your weakness. Your vulnerabilities and how you overcame them.
Make yourself relatable.
There are many other ways you can instill this vital belief in your list of subscribers.
3) Entertain them
Think about what the greatest shows on TV are nowadays.
You could even think YouTube actually, shows like Joe Rogan’s.
There is good reason for this.
These shows are entertaining and people love to be entertained.
It’s the same reason why football athletes are paid millions are healthcare workers are paid peanuts.
Why is that?
Because people value entertainment more than they value healthcare.
So, you absolutely want to find a way to be different and entertain your readers.
When you do this, they will be thrilled to hear from you.