Before you even sit down to write your sales copy.
You need to have done the research that gives you the direction to head towards when writing your copy.
And one of the key aspects that goes into this research process is the idea as to how you’re going to jump into your reader’s mind.
If you want to sell and make a lot of money with your copy, you need to really get into your customer’s mind.
This is more important than killer hooks and all the neat tricks and tactics that are so popular nowadays.
There are some key questions you want to ask yourself to really start to gain a solid understanding of your customer:
- What are they feeling about their problem?
- What keeps them up at night, worried and scared?
- What are they fantasizing about?
- What do they want to hear?
- What is their age, sex, marital status, education and income level?
- What does their spouse think of this new idea they could try? Does their spouse think they’re crazy for wanting to try this new way to make money?
- Will the prospects be hearing from you cold or are they warmed up and informed about what you’re selling?
- What key emotions are they experiencing?
- What kind of language do they use?
By the way, to understand what language they use – it’s best to check out Google and Amazon reviews.
The answers to all these questions essentially direct you to really connect with your customer.
They provide you with direction when it comes to your hook.
Or what you’ll be using to get the most attention possible with your headline.
You’ll also be able to generate a ton of ideas for your copy through this research.
And yes, I know the research process can be tedious and takes time.
But I’d rather take the time to write a sales copy that gets results.
Than try to save a bit of time here and there, only to have to go back and do the research required to get the copy to convert.
Doing this part of the research phase – the customer research.
This is what gets you to connect with your customer on a deep level.
To make your customer feel as if you’ve known him for a long time.
Because you understand where the customer is at and what it feels like.
Not only that but you carry the solution they’re so desperately in need of.
If you miss out on connecting with your customer, you’ll end up writing copy that completely misses the mark.
Get your customer to feel you’re on their side.
That you’re rooting for them.
And watch the dollar bills rolling in as you close one sale after the other.