It’s generally easy to blame low conversions on your copywriter.
And when you consider the amount of poor copywriting out there right now, perhaps this blame may be warranted at times.
I regularly have people contacting me and they’re looking for me to improve their copy in order to generate more sales.
However, there are times where the sales copy is not the actual issue behind poor performance.
In fact, I’d argue most people have bigger problems than the copy itself when it comes to making sales.
Yes, the sales copy can make a massive difference to your sales when it’s done right.
But you need to have some key elements in place for the sales copy to really have a chance to take off.
I’m referring to elements such as having a hungry market. Having a solid quantity of traffic. A great offer.
It also tremendously helps when you have a list to send your offer to.
That is, you’re able to tap into warm traffic and not just rely on cold traffic.
Although you can get something to convert to cold traffic, having a source of warm traffic greatly helps.
And what I mean by warm traffic is having a list that is responsive.
Once you have these essential elements in place.
Then you can go to work on tweaking the copy to make it flow better and keep those customers’ eyes glued to your page.
As you make an irresistible offer they simply can’t fathom to refuse.
When you have these essential elements in place – solid traffic, a great offer, a hungry market and so on.
It is there that marvelous copy can become a true sales multiplier or a tool you can use to significantly alter your bottom line.