Recently, I’ve been on a call with a prospect who I could tell was somewhat hesitant overall.
And I had a pretty good feeling the reason for that was because he had worked with some other copywriters in the past.
And these copywriters didn’t perform particularly well.
So, I asked the prospect if he had worked with other copywriters in the past and how things went for him when he did so.
He said that he did but he pointed out an interesting story.
He told me that one time he hired a copywriter who promised him a partial refund if the sales copy didn’t deliver on certain things.
These specific things were set out in their agreement.
What happened was that the prospect said the copywriter wasn’t able to deliver.
And then the copywriter tried to avoid his attempts to get a hold of him.
So, it was clear that this experience left the prospect with a bit of a bitter taste when working with copywriters.
However, I thought it would be a great idea to make a video about this.
If you’re a prospect who works with copywriters on a regular basis or who is considering working with a copywriter.
What is it that you need to know upfront and how do you protect yourself accordingly?
Well, first off you have to be aware of this fact:
When you take all the variables into account.
Sales copy is responsible for around 20% of the entire success equation when it comes to conversions.
And that’s because there are simply more things that come into play:
Things like having good positioning. A solid quantity of traffic. A hungry market.
Just to mention a few variables, there’s more of course.
So, how do you protect yourself?
I recommend you forget about getting guarantees or promises on results with future copywriters you work with.
You want to look at the results they have actually obtained previously and bet on them instead.
In addition, make sure you do the math – this is what allows you to bet cleverly.
If you see that you’re working with a copywriter that is capable of showing you results for some of his previous work.
Then you know that a copywriter can get results – so you’ve already lowered your risk level just by doing that.
Now, let’s say you can see this copywriter can get around a 2% conversion rate overall.
Divide that by half and assume he’ll get you a 1% conversion rate on your sales letter.
Now, let’s say you’re selling a $100 product to an email list of 20,000 subscribers.
A conservative 1% conversion rate on those numbers brings in $20,000.
Hitting a 2% conversion rate, which is considered quite solid in the copywriting world, brings in $40,000.
The copywriter’s fee is $4,000.
Would betting $4,000 to make anywhere from $20,000 to $40,000.
Or even more if the sales copy converts higher than 2%.
Would betting $4,000 be a worthwhile bet to place for you?
Ultimately, it’s all about working with a copywriter who can help you stack the odds in your favor as much as you can.
That’s why I highly recommend you to look at the results they have actually obtained previously and bet on them.
If you’d like to check out some of my results as a copywriter.
And want to inquire about how I can help you with crafting high-converting sales copy, feel free to contact me and let me know.