Most people are skeptical about everything nowadays.
And you can’t really blame them.
With so many scam artists hovering around online.
You see, many people have been lied to and suffered greatly as a result.
So, what happens is they arrive on your sales page full of skepticism.
Which means that you need to create trust.
And get them to trust you enough early on so that they stick around and read a bit of what you have to say.
Rather than going straight to closing their browser tab.
So, what can you do to create that trust and have them stick around consuming your sales letter?
Let me give you some ideas you can try.
1) Get personal
Most of the online world is quite impersonal.
Most are anonymous.
So, showing your face really does make you stand out.
Whether you’re doing it in a picture at the start of your sales letter or a video – both work well.
It’s a good starting point when it comes to creating that initial trust.
And it helps to get the reader to stick around.
2) Show your weakness
When you show your weaknesses in a pitch.
For instance, when you show how you were struggling and still managed to make the solution work for you.
That helps add believability and hope to the reader.
People will think, “well if this dumbass can do it, why can’t I do it?”
Try to pick a weakness your clients may have too, or they have it even better than you starting off.
When you do this well, it does miracles to get your readers to believe in you and your product.
3) Sell something you truly believe in
No one can run from the truth for the truth will always come out.
Understand this: most of our communication is subconscious.
This means we are not really in control of it.
In fact, we literally pick up most of our information subconsciously.
Sounds cool but what does all of this imply for you?
Well, it means you should have something you really believe in to sell.
Something you are passionate about.
That passion or belief must be so strong that people are literally drawn towards you – they have no choice.
Think of people like Grant Cardone, Oprah, Donald Trump.
They’re so passionate about what they do.
Their belief in what they’re selling, including themselves, is communicated subconsciously to people.
So, make sure you’re selling something you believe in and let that positive passion out to the world.