Today, I’ll go over 4 questions you can go through which will help you determine how you can maximize conversations with your sales copy.
Great, so ask yourself these questions:
1) Did I pull them in?
If you’re not grabbing their attention and pulling them into your copy.
Then you’re effectively lost from the start.
You need to grab that reader’s attention.
Get them to STOP.
What’s getting them to stop for you?
Is your headline doing this?
What about your deck copy?
Are you hitting the right message for your market?
2) Was I personable?
You need to demonstrate that you understand what your reader is going through.
That you have experienced what they are going through right now.
If you can demonstrate this effectively, this will make them believe you, trust you and be more likely to take action.
3) Did I prove my claims?
People are incredibly skeptical.
And you can’t blame them with so many scams and scam artists out there.
So, you can safely assume people will start off skeptical and not believing anything you say.
Which is why you need proof to back up what you’re saying.
You need to make it real.
Show them how it works and show them testimonials, which give you social proof.
4) Did I give them a reason to act?
People do not do anything unless they’re pushed.
Most people naturally like to put things off for tomorrow.
So, did you give them a reason that pushes them to act today?
Did you create scarcity?
Okay, that brings today’s post to an end.
If you’d like my help with crafting high-converting sales copy, feel free to contact me and let me know.