Okay, one of the most common questions I get from people.
Should you go for short or long sentences with your copy?
I aim to keep all sentences that I write within one breath.
So, take a normal breath in.
Start reading the sentence.
If you ran out of breath before finishing the sentence, that’s an indication that you ran too long.
Cut that sentence down.
So, what I would go for is individual sentences that can be read in one breath.
In terms of structuring your sentences.
That’s how you get the best flow for your copy.